PEUGEOT Cycles launches Lifestyle clothing line

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For cycling fans, PEUGEOT is launching a new clothing line designed by PEUGEOT Design Lab. For the new collection, the studio's designers have reinterpreted PEUGEOT Cycles famous black and white chequerboard and classic logos. The new line is available now at PEUGEOT’s online store.

The PEUGEOT Lifestyle collection is expanding, with seven new articles of clothing from the PEUGEOT Cycles label. For fans on the brands long and storied history, two new LEGEND short-sleeved T-shirts. Aficionados of PEUGEOT’s modern bicycles find garments with a technical sports fabric : a short-sleeved polo shirt with a zipped collar, together with two casual T-shirts, one short-sleeved the other long-sleeved.

To create the collection, the designers at PEUGEOT Design Lab drew on the over130-years of PEUGEOT Cycles history. The dynamic lion of the black LEGEND T-shirt is a fresh take on the logos that have symbolised the brand since 1885. The broad horizontal chequerboard encircling the white LEGEND T-shirt and the sleeveless padded jacket are a nod to PEUGEOT’s legendary racing liveries.

The new articles extend the PEUGEOT Lifestyle clothing collections. They are available at the online store priced from €20 to €65, including VAT.

Discover all of the products in the PEUGEOT lifestyle store at https://boutique.peugeot.com

Full information about PEUGEOT Design Lab is available at www.peugeotdesignlab.com.

Go behind the scenes of the PEUGEOT Design Lab projects on Instagram: @peugeotdesignlab

Find PEUGEOT Design Lab on Facebook: www.facebook.com/peugeotdesignlab