Peugeot Design Lab celebrates its fifth birthday today
The Global Brand Design studio of the PEUGEOT brand, based in Vélizy (France) is dedicated to the creation of non-automotive projects. Over the last five years, the studio has worked on more than 60 projects, including the iconic H160 helicopter designed for Airbus, the PEUGEOT concept food truck and the newly launched Alstom tramway for the city of Strasbourg. A wide range of international clients from many different sectors have accessed the design and industrial expertise of the studio. Intended as a design studio for internal and external clients, it oversees the PEUGEOT Cycles brand and PEUGEOT lifestyle products as well.